About WiscLoans
Our Mission
WiscLoans exists to make personal lending fair and transparent for Wisconsin residents. Founded by a team with deep roots in the Badger State, we built WiscLoans because we saw too many Wisconsin borrowers accept the first loan offer they found — often leaving hundreds or thousands of dollars on the table.
Our platform connects you with multiple licensed Wisconsin lenders in a single step, so you can compare real offers and choose the terms that actually work for your budget.
What We Do
WiscLoans is a free loan-matching service — not a lender. We do not issue loans, set interest rates, or make credit decisions. Instead, we forward your application to our curated network of lenders licensed to operate in Wisconsin, then present you with the offers they return.
Our entire process takes about 2 minutes to start. There is no hard credit pull when you submit your information through WiscLoans, and there is no fee charged to Wisconsin borrowers — ever.
Who We Serve
We help Wisconsin residents across all credit profiles find personal loans from $500 to $35,000. Our lender network covers every major Wisconsin city including Milwaukee, Madison, Green Bay, Kenosha, Racine, Appleton, Eau Claire, and Waukesha, as well as hundreds of smaller communities across the state.
Common reasons Wisconsin borrowers use WiscLoans include:
- Debt consolidation — combining high-interest credit cards into one lower monthly payment
- Home improvement — kitchen, bathroom, HVAC, roofing, and other projects
- Emergency expenses — medical bills, car repairs, unexpected household costs
- Major purchases — appliances, furniture, electronics
- Life events — weddings, moving, educational expenses
Wisconsin Consumer Protections
All lenders in our network are required to comply with the Wisconsin Consumer Act (Ch. 421-429) and hold appropriate licensing through the Wisconsin Department of Financial Institutions (DFI). This means every offer you receive through WiscLoans includes clear disclosure of annual percentage rates, fees, and repayment terms — as required by Wisconsin law.
Personal loan APRs through our network range from 6.99% to 35.99%. Your actual rate will depend on your credit profile, income, loan amount, and the lender you select.
Our Commitment to Wisconsin
We are committed to serving Wisconsin communities responsibly. We do not partner with predatory lenders, payday loan companies offering triple-digit APRs, or unlicensed financial services providers. If a lender in our network receives sustained negative feedback from Wisconsin borrowers, we remove them.
Questions about our service? Reach us at [email protected] or visit our contact page.